There’s a lot of buzz about digital marketing these days. And while digital efforts – email, blogging, social media – can have a huge impact on a retail store or small business’ success, it’s important to maintain those more traditional marketing tactics. To make it easier, we’re sharing a few …
How POS Data Can Improve Digital Marketing
When doing digital marketing, it’s easy to get caught up in likes, retweets and subscriptions. All of those are important to some degree, but for retailers, the ultimate goal of digital marketing is simple: to sell more products and increase overall revenue. By integrating marketing efforts with …
How to Boost Sales with Offline Marketing
In today’s digital marketing-focused world, it’s easy to forget about the more traditional methods of offline marketing – and how powerful they can be. This is especially true for small and local businesses, such as retail stores, restaurants, salons, fitness studios, agencies and more. There are …
The Building of a Brand: 2.9.11
"If you build it, he will come." Movie literate readers may be asking, what does Field of Dreams and branding have in common? Quite honestly, it doesn't matter. The quote from this movie goes far beyond the context of the words. Brands need to be constructed from the ground up in order for …
