Holiday shopping season is here, and retailers are working hard to overcome the challenges of the last few years and finish 2022 out strong. A point of sale system can help by providing robust data about products, customers, and trends, providing guidance that will help maximize customer spend. Here …
What is Compassionate Retail?
Amidst rising prices, supply chain challenges, and economic wariness, it’s a tough time for both retailers and consumers. As we navigate a changing retail landscape, we should work together to make life and business easier for all of us. That’s the concept behind compassionate retail, a new movement …
How to Update Retail Merchandising for Spring and Summer
Retailers are always working a season (or more) ahead. Holiday preparations start during the summer months, spring styles arrive in winter, and brands start working on back to school before the previous school year even ends. As the spring and summer shopping seasons get in full swing, here are a …
How to Increase Sales in the Checkout Line
The checkout line is one of the best and easiest ways to increase customer engagement and spend. And because it’s generally the last step in a shopping trip, the checkout can either make or break a customer’s in-store experience. But many busy retailers overlook the checkout line and cash wrap. …
As Shoppers Return, Focus on Experience
The pandemic turned all of us into online shoppers, whether that’s our preferred way of shopping or not. Many people like shopping in person, and, as vaccines become more readily available, are eager to get back to their favorite stores. But COVID restrictions are still in effect in many parts of …
What is Unified Commerce?
And how can it help retail stores boost business in the new retail landscape? The shift from physical retail toward e-commerce was well underway before 2020. But when the coronavirus pandemic hit, with store closures and stay home orders, the move to digital retail went full speed ahead. Now, as …
Managing Returns and Exchanges as Retail Reopens
Returns and exchanges are an inevitable aspect of retail, and that is truer now than ever. Studies show that e-commerce has up to three times the return rate of brick and mortar retail. Stores that pivoted to online sales or curbside pickup during coronavirus closures may be facing an influx of …
Use Your POS Data to Improve Product Performance
Retail analytics and performance metrics can be powerful tools for understanding customer behavior, seasonal trends, inventory issues and all other facets of retail management and operations. One benefit of using these tools is that they are already available to store owners and managers – in your …
Engage and Convert with Smart Store Design
Despite the increasing popularity of online shopping, brick and mortar retail stores still – and will always – be the preferred shopping method for many consumers. Physical stores allow customers to see, feel and try items on, to be assisted by sales associates, and to simply have the shopping …
Use Sensory Experiences to Improve Customer Retention
We’ve written extensively on the changing landscape of the retail industry and the shift toward a more personalized, interactive in-store experience. A new study has found that the sensory elements in a store can have a significant impact on the shopping experience. These elements also play a role …
How to Boost Sales with Offline Marketing
In today’s digital marketing-focused world, it’s easy to forget about the more traditional methods of offline marketing – and how powerful they can be. This is especially true for small and local businesses, such as retail stores, restaurants, salons, fitness studios, agencies and more. There are …
Use Retail Trends to Improve the Customer Experience
As we move into the new year, retailers are focused on the bottom line, working to continue the fight against online shopping and improve in-store sales. There are many debates over the best way to do this, but ultimately, it’s pretty simple. By paying attention to retail trends and continually …
Focus on Inventory and Pricing to Maximize Sales
Shoppers tend to have heightened expectations when shopping at a brick and mortar retail store. This can be both good and bad for retailers who are looking to maximize sales. On the positive side, a happy shopper who had previously only shopped online, but who has a positive in-store experience, is …
Turn Holiday Shopping into Year-Round Success
The holiday season creates many opportunities for small business success. During this busy shopping season, especially with the recent movement to “shop small,” local retailers can attract new customers, increase sales, and build momentum for the year to come. However, those things don’t just happen …
Maximizing the Checkout Experience
In today’s retail market, it’s important to take advantage of every opportunity to increase sales and build customer engagement. However, many retailers aren’t fully maximizing one of the most important aspects of the customer experience: the checkout. In a recent study of grocery customers, …
Using Retail Analytics to Drive Sales
Analytics are a key indicator in any type of business, but they’re especially important when sales and customer satisfaction are key to success. We’ve previously written a blog post on the importance of evaluating restaurant analytics, but, of course, restaurants and retail stores can be quite …
Refresh Your Retail Merchandising for Spring
Spring is on the way, which means that retail stores are launching new product lines and in-store displays focused on the upcoming summer months. Spring is a time for new beginnings, which offers a great opportunity to review and think your overall retail merchandising strategy and …
New Tactics Are Essential As Retail Landscape Shifts
The increasing popularity of online shopping, combined with years of chronic overbuilding and shifting consumer preferences, has led to what some are calling the “retail apocalypse.” While the word “apocalypse” is probably much too dramatic, it’s true that traditional retail is experiencing a …
In Today’s Retail Industry, Personal Connection is Key
It seems that every article or thinkpiece that discusses the retail industry has one message: retail is dying. But, as a company that works closely with retailers of all different sizes and in different markets, we at Retail Tech know that is simply not true. Retail is changing, yes, and business …
4 Mobile Marketing Trends for 2017
How to Use Mobile Marketing to Keep Customers Engaged These days, marketers are investing heavily in mobile as their tactic to keep customers engaged and keep up with expectations. Providing valuable and relevant content is what the consumers look for and what keeps them coming back. As technology …
Consumer Trends Call for New Retail Strategies
Reinventing Retail for 2020 Shopping is a large part of every culture. Whether it is getting the basics or going for the new and fun items, retail has been around for over 100 years. Shopping has evolved from the “mom and pop” shops to giant global corporations that offer just about anything. Now …
Why Your Chip Card is Still Not Accepted Everywhere
Slow Transition for a Big Change to Chip Card Processing Most companies now have chip card readers, but some have been slow to implement the new technology. The United States began accepting chips on credit cards on October 1st, 2015. This also made merchants responsible for fraudulent charges made …
Top 10 Benefits of Using a Point of Sale (POS) System
Cash Registers Vs. POS Systems For many years, cash registers were the only way to go when completing sales in a store, shop, or restaurant. But with the advent of technology, the options have expanded to a variety of systems that work best for your business. Point of Sale systems have many …
A Tablet Made for Hard Use: Point of Sale Blog
Love me Some Apple(s) I am all about Apple products. I have an iPhone, iPod, and hope to get my pretty little hands on an iPad for Christmas. Does this mean I think Apple consumables are perfect for every application? Of course not. A coffee maker may be the ideal product for your morning cup of …
It Has Arrived! “Flat-Out Enterprise”: The Motorola Enterprise Tablet: Point of Sale Blog
Motorola has done it. Finally, an enterprise-grade point of sale tablet that is meant for the retail environment. Everything wrong with consumer tablets -durability, security, and compatibility has been addressed in this new, ruggedly handsome, piece of technology. For those of you who have …
