How to Use Mobile Marketing to Keep Customers Engaged
These days, marketers are investing heavily in mobile as their tactic to keep customers engaged and keep up with expectations. Providing valuable and relevant content is what the consumers look for and what keeps them coming back. As technology trends are evolving, mobile is becoming a bigger part of the digital marketing world. Here are trends that we are seeing today and what will bring you a strong beginning to 2017.
1.) Your mobile market as a marketing channel
Utilizing a mobile wallet with payment capabilities will provide your customers with the ability to pay for goods and services using their device. The impact will reach deeper than just the ability to pay. Mobilizing loyalty cards, store coupons, event passes and boarding tickets will also draw in customers and keep them. The benefits of having a mobile market include live updates, lock screen notifications, popping up when they are near the store, and providing easy access to connecting with brands.
2.) Developing an “App Plus” strategy
25% of the apps out there are abandoned after their consumer’s first use. The App Loyalty strategy supports the efforts to keep them engaged. This allows you to still reach users who have turned off push notifications by deep linking into their application. Mobile wallets can provide a way for brands to reach their next-best customers who may be left out of the engagement loop.
3.) Driving loyalty acquisitions
Returning customers spend 67% more than first timers. The loyalty acquisition is a top list for marketers. 70% of customers do not sign up for the loyalty program due to the inconvenience and time it takes to register. 72% of customers said they prefer text messages throughout the process, including engagement after they register.
4.) Increase coupon redemption
1 in 4 marketers said that the lack of IT resources was their biggest roadblock in making more investments in mobile use. Going mobile is the most cost-effective use of their budgets for coupon delivery and redemptions. This means that simple text based coupons are successful and the mobile usage was 10 times higher than paper coupons. The mobile coupons consistently produced excellent redemption rates.
Creating a brand that utilizes mobile wallets and coupons will be a large part of digital marketing, moving beyond a simple app strategy. Developing new mobile tactics are designed to reach more and maximize engagement. Driving for results in 2017 will be stemmed around driving loyalty acquisition and increasing your coupon redemptions. Diving deeper in to your use of your mobile apps for marketing will be key in keeping up with the coming year.
As you look forward to 2017, do you have a mobile strategy in place? For questions regarding mobile trends and POS systems, and to find the right POS system for you, visit our website or call us toll free at 1-877-580-9687.
