Retail Tech, Inc. - Point Of Sale System Solutions

POS Equipment

RMA Login
  • Who We Are
    • History
    • Our Team
    • Awards and Certifications
    • Career Opportunities
  • Solutions
    • POS Hardware Solutions
    • Refurbished POS Hardware
    • POS Parts
    • POS Integration and Staging
    • We Buy Used POS Equipment
    • POS Trade Ins / Upgrades
    • Asset Disposal
    • POS Repair Service & Maintenance
    • Deployment
    • Case Studies
  • Manufacturers
    • All Manufacturers
    • Toshiba
    • Epson
    • HP
    • Zebra
  • Latest in Tech
  • Contact Us

In Today’s Retail Industry, Personal Connection is Key

September 21, 2017

It seems that every article or thinkpiece that discusses the retail industry has one message: retail is dying. But, as a company that works closely with retailers of all different sizes and in different markets, we at Retail Tech know that is simply not true. Retail is changing, yes, and business owners and employees will have to change the way they do business in order to keep customers coming back. But there are easy ways to do that: make a personal connection with shoppers, and make their shopping experience pleasant.

personal connection in retail

These simple strategies were outlined in a recent article in Forbes, which described the role of brick and mortar stores as shifting from sales to experience. In contrast to recent retail trends that move customers out of physical stores and toward online shopping, the article states that several online-only companies are now opening physical stores in order to get a more personal connection with their customers.

The problem those formerly online-only stores then experience, however, is familiar to longstanding retail companies: how to make shopping more human-centered while still meeting sales goals.

So what can retailers do to ensure that they’re making those personal connections? The article offers two pieces of advice.

First, be invisible.

This refers to the store’s point of sale system and other technology. Make shopping simple, and consider integrating digital tools that enhance the customer experience. But don’t make the technology the main attraction – focus on products and the overall in-store shopping experience, and your customers will keep coming back for more. “Used correctly,” the article states, “technology can create moments of customer service magic that leave a lasting memory.”

Second, be seamless.

Today, the article states, “customers expect brands to know them, understand their needs and deliver consistent service everywhere.” If the majority of your business channels are operating seamlessly, but one or two cause hiccups and headaches, guess what your customers are going to remember? Make sure all aspects of the customer experience run seamlessly.

If it’s time to update your point of sale technology, Retail Tech can help. We carry a wide variety of new and refurbished PoS systems and parts. We offer integration and staging, PoS printer repairs, trade-ins and disposal. Contact our Minneapolis PoS systems specialists for help finding the perfect solution for your business.

Related News

Retail Trends in 2023: Embracing Technological Advances

The retail industry is rapidly evolving, and technology is playing a major role in shaping the way consumers shop and retailers do business. With the advancement of …

3 Tips to Maintain Retail Holiday Success

The holiday shopping season has come and gone, and retailers are looking ahead to the new year. If your store or brand had a successful retail holiday season, you may be wondering how to …

Take Charge of Omnichannel for Retail Success

Today’s retail customers are constantly moving between in-person and online shopping. A shopper may browse online and purchase in-store, or order online and exchange in-store, to …

Stay In Touch

  • This field is for validation purposes and should be left unchanged.

logo
Facebook LinkedIn Instagram YouTube Twitter
8600 Shelby Court, Suite 200 Chanhassen, MN 55317
Toll Free: 1.877.580.9687
Phone: 952.380.0493
Copyright © 2023 Retail Tech, Inc | Minneapolis Web Design by BizzyWeb | Log in