Is It Time to Add Mobile Technology to Your POS System?
A large percentage of consumers have smartphones or other mobile devices, and the numbers will continue to rise as the price of devices continues to decrease. With the advent of online banking and mobile payments, businesses have taken to implementing a form of point of sale system that will collaborate with the mobile technology. The top 3 benefits of POS mobility, as reported by MagStar, are explained below:
- Rapidly Changing Customer Preferences
The inability of retailers to provide a personalized customer experience is what makes the flexibility of mobile so attractive. Sixty-five percent of retailers targeted in the study claimed that mobile POS has already been identified as one of the key ways to help with line busting and decreasing customer service wait times. POS Mobility has also been defined as a key objective in the effort to modernize and augment the traditional POS experience to better meet customers’ growing technological and personal expectations.
- Multi-system Integration with Applications
Multi-system integration with applications is important to top retailers. Forty-two percent of respondents named POS integration with other applications as a key priority as well as the implementation of dynamic marketing content through mobile devices (29%).
When you consider how many retailers (74%) operate in information silos as indicated by another Aberdeen Research Report, it makes sense that retailers would want to store customer information and purchase history all in one centralized database that could then integrate with multiple applications such as a mobile device.
- Mobile Applications Can Solve Retail Pain Points
The interest in POS mobility makes sense when you consider that retailers often desire to know more about their customers, but don’t want to have them wait in longer checkout lines just to acquire this data. After waiting thirty minutes in a checkout line, many customers would balk at the concept of a “loyalty program”. This concern is one of the reasons why retailers today actually know very little about their customers. POS mobility helps speed up customer interactions outside of the checkout lane while providing a more engaging, personalized retail experience.