Shoppers tend to have heightened expectations when shopping at a brick and mortar retail store. This can be both good and bad for retailers who are looking to maximize sales. On the positive side, a happy shopper who had previously only shopped online, but who has a positive in-store experience, is more likely to become a regular customer. On the negative, busy shoppers who can’t find what they want will leave unhappy and without spending a cent.
There are three lessons to keep in mind as retailers look to improve the customer experience and maximize sales in the year to come.
Keep shelves stocked
This seems like a no-brainer, but this can be a challenge for many retailers who are struggling to find a balance between online and in-store inventory. But shoppers who can’t find a specific item, color or size will leave frustrated, and that negative experience may deter them from ever returning. Ensure that shelves remain stocked, and if that’s not possible, offer similar alternatives or consider discounts for unhappy shoppers.
Provide choices
This goes hand in hand with stocking shelves. Offering many different choices, especially for popular product types, will keep customers happy and will boost sales when those more popular items go out of stock. Think a lesser-known all-in-one pressure cooker in place of a sold-out Instant Pot.
Make products available online
Online shopping continues to grow more popular. Leverage this traffic by making products available for sale online. Get online shoppers into the physical store by offering incentives like free in-store delivery.
What else can help to maximize sales? An integrated, highly functional point of sale system. Retail Tech carries a wide variety of new and refurbished POS equipment. We offer installation and staging, PoS printer repairs, and more. Contact our POS systems specialists for help finding the perfect point of sale solution for your retail store.
