5 Tips to Maintain Retail Holiday Success

With the holiday season, retailers are prepared for the rush, but they are also looking ahead to the new year. If your store or brand has had a successful retail holiday season in recent years, but it slows down after the holidays, you’re not alone. However, you may be wondering how to maintain that momentum in the quieter months to come. Here are 5 tips to maintain retail holiday success, even after the holidays pass.

How to Maintain Retail Holiday Success Throughout the Year

1. Keep Customers Engaged with Multichannel Marketing

If you gained new customers over the retail holiday season, develop marketing tactics that will keep them engaged with your brand throughout the year. Email marketing is a powerful tool to drive engagement and excitement about new products, sales, deals, and special offers. You can also use social media and SMS marketing to attract and engage customers beyond the holiday season.

A modern point of sale system and all-in-one POS provider will help you to collect, manage, and use customer data and contact information. Many modem POS systems also offer a cloud-based memory that connects individual systems throughout a single store and throughout multiple locations. Your best option for keeping customers engaged often starts with investing in newer, more comprehensive retail technology.

2. Stand Out From Your Competitors with a Synchronized Store Front

Between ecommerce and physical retail, the retail market is more cluttered than ever. What makes your brand unique? What do you offer that others don’t? Focusing on your individuality can help you stand out from your competitors to attract interest, build excitement, and gain new customers.

Since so many purchases are completed online these days, amplifying your retail space in-store and online is crucial. Connecting your brand seamlessly between your physical storefront and digital storefront is key to building trust with your customers. Adding dressing rooms in clothing stores, product displays meant to draw the eye, and spaces where the product can be explored are ideal for an in-store experience. Online, it’s important to bring in the same brand colors and personality that you would see in store.

Using integrated POS systems, mobile checkouts, and synchronized data between your physical store and online store can help bridge the gap and make purchasing seamless.

3. Integrate Social Responsibility and Find Your Message

Today’s customers want their dollars to make a difference, and they expect brands to express strong values. Don’t be afraid to take a stand. If possible, give customers the opportunity to support causes with their purchases.

Find a social cause to support that both you and your customers would love to represent. If you can make it connect to your brand in some way, you can get even better results.

For example, some companies donate some of their products to people in need with every purchase. Some companies ask consumers to round up and donate to a corresponding foundation. Some companies try to offset their carbon footprint by making an impact elsewhere. Others focus on how they can save using smart energy management strategies. These are all ideas you can integrate into your brand to bring a stronger message to consumers.

4. Future-Proof with Unified Commerce

Unified commerce is the key to future-proofing your retail technology company. By using a single, unified platform in your retail space, it’s easier to track inventory more accurately and scale for appropriate consumer demand after the holiday season. With cloud-based POS systems and other unified tech, it’s easy to integrate multiple point of sale systems within the same store, and they can be unified between store locations, too.

Find Out More: 5 Ways to Future-Proof Your Retail Technology and Business

To get a unified sales experience, seamless retail technology procurement and deployment are necessary with multiple store locations. With the right team at your fingertips, everything will be synced accordingly, so data is more accurate and your devices will work in tandem rather than against each other.

5. Improve Customer Service with Modern POS Technology

Modern POS technology is one of the most important investments you can make in your company to improve customer service, satisfaction, and employee engagement. For both consumers and employees alike, modern technology is a huge benefit. With cloud-based, synchronized POS systems, AI-integrated technology, and faster, more advanced options than ever, outperforming your competitors will never be easier.

The speed, accuracy, and modern options during the checkout process matter more than you know. Oftentimes, the retailer that prioritizes speed and efficiency is the one that consumers come back to. Staying ahead with modern POS technology can help immensely to come out on top in the loyalty game both during the holiday season and after.

Related Content: Why Modernizing the Shopping Experience Matters

Invest in a Next-Gen POS System for Holiday Momentum

How could an updated POS system help you maintain the retail holiday season momentum all year long? Our refurbished point of sale equipment at Retail Tech is a great choice for tighter budgets that want to scale with updated, more modern technology. Give us a call to learn about our full selection of POS hardware, software, and parts.

Related Content: Enhanced Efficiency and Customer Experience with Next-Gen POS Systems

Retail Tech carries a wide variety of new and refurbished POS hardware and equipment. We offer installation and staging, retail point of sale system repairs, and more. If you need help choosing a hybrid POS solution, contact our POS systems specialists for help finding the perfect point of sale solution for your retail store, restaurant, or other small business.

Ready to implement an AI-ready POS system? Let Retail Tech help you procure and deploy your point of sale technology today to maintain holiday success after the season is over.

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This is an updated blog post that was originally published in 2018.