Amidst rising prices, supply chain challenges, and economic wariness, it’s a tough time for both retailers and consumers. As we navigate a changing retail landscape, we should work together to make life and business easier for all of us. That’s the concept behind compassionate retail, a new movement in the retail space.
Compassionate Retail Improves the Customer Experience
Today’s consumers are seeking positivity. When they enter retail stores, they want to encounter friendly workers, predictable prices, consistent offerings, and a personal experience. While some of those things are beyond retailers’ control, there are steps that owners and managers can take to incorporate compassionate retail into store operations.
How to Incorporate Compassion into the Retail Experience
1. Deliver Consistency
We’ve all experienced a great deal of change over the last few years. Now, when customers come into a store, they want a predictable shopping experience. Even if you’re experiencing supply chain disruption, you can deliver on consistency through smart store organization, ample signage, and helpful employees.
2. Offer Competitive Pricing Whenever Possible
It’s no secret that prices have gone up on most consumer goods. This applies to retailers, too. If you’re experiencing significant cost increases, get creative to minimize the impact on customers. For example, can you increase margins on luxury items in order to lower or maintain the cost of customer staples? Your point of sale system is a helpful tool in identifying potential areas to raise or lower prices.
3. Create Experiences
We’ve known for many years that creating memorable, personal in-store experiences is the way forward for retail. That is even more true now. And it doesn’t mean that you need to create flashy, digital or immersive experiences. Just try to present products in a way that creates meaning and memory for customers. That’s what will keep them coming back.
Retail Tech carries a wide variety of new and refurbished POS hardware and equipment. We offer installation and staging, retail point of sale system repairs, and more. If you need help choosing a hybrid POS solution, contact our POS systems specialists for help finding the perfect point of sale solution for your retail store, restaurant or other small business.
Source: Total Retail, “Compassionate Retail is the Differentiator Your Organization is Looking For”
