Retailers are always working a season (or more) ahead. Holiday preparations start during the summer months, spring styles arrive in winter, and brands start working on back to school before the previous school year even ends. As the spring and summer shopping seasons get in full swing, here are a few tips for retail store owners and small businesses to refresh store merchandising – and boost sales.
Streamline Retail Merchandising for Spring and Summer
Create a Merchandising Plan
Before you revamp merchandising, take time to make a plan. Use your point of sale system to pull metrics and identify trends. Then, determine specific goals and actionable steps that will help you get there. Make sure you have the budget for all the parts of your plan (i.e. fixtures, signage, and staff to help you execute the design).
Make it Easy to Find In-Demand Items
This is another step at which POS data will be useful. Identify products that are in high demand, as well as similar and complimentary items. Stage them prominently and in a way that will lead customers to more.
Merchandise the Checkout
The checkout line is a great place to build sales and maximize the customer experience. Take advantage of this valuable real estate with smart merchandising.
Research shows that mirrors, when placed strategically throughout a store, can improve the customer experience. In addition, mirrors make small spaces look larger, which can help if you’re working with a tight area.
Review and Refine
Use your point of sale data to monitor product and store performance, and adjust merchandising as needed through the season.
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Retail Tech carries a wide variety of new and refurbished POS hardware and equipment. We offer installation and staging, retail point of sale system repairs, and more. If you need help choosing a hybrid POS solution, contact our POS systems specialists for help finding the perfect point of sale solution for your retail store, restaurant or other small business.
This is an updated blog post that was originally published in 2018.