At the heart of everything in retail – from conversion and sales to customer loyalty and brand reputation – is one essential, often overlooked tool: store associates. Customer service is a hugely important part of the customer journey. It can have a significant impact on store performance. It’s also …
How to Change a Loyalty Program without Angering Customers
If you’re starting a new business, it’s common to want a rewards program that offers big incentives to your customers. A high-value loyalty program is a great way to get new customers in the door and keep them coming back. But this could come back to bite you down the road, when your business is on …
What is Happening in Hospitality Technology?
Asking the Expert: Dave Mayer, Account Manager, Retail Tech What do you find is the biggest trend with point of sale equipment in the Hospitality market today? Testing iPads at the tables. Recently, Buffalo Wild Wings trialed about 15 iPads for 60 tables at their North Oak Store in Minnesota. …
TwitterTOPICK: Tweeting for Profit?
Before beginning my career in marketing, the term "social networking" pertained to Facebook and LinkedIn. To me, Twitter had no value. My naïve belief led me to assume Twitter was a source for egomaniacal people who had nothing better to do but talk about themselves. Not until I started working …
Hospitality Highlights from MURTEC: TechTOPICKS point of sale blog
Well, I made it out alive. I returned from Vegas with a couple dollars left in my wallet and a slight sunburn on my face. No complaints here! As a first time sponsor of the Multi-Unit Restaurant Technology Conference, we came with few expectations, but left with a plethora of knowledge about the …
Hospitality Chain Trends: MURTEC 2011
After flying to New York for the National Retail Federation Trade Show in January, it is time for Retail Tech to now travel west. Unfortunately, some of us Minnesotan's are forced to leave the beautiful snow for sunny Las Vegas. The Multi-Unit Restaurant Technology Conference, starting …
iPad Tablets: The Future Point of Sale? 2.16.11
Are tablets taking over? According to a New York Times article, Smartphones and Tablets to Take Over in 2011, the message could not be more clear. The article states, "mobile devices that are full-fledged computers" are the next logical progression after personal computers have run their course. …
