As we begin to put the pandemic behind us, retail stores and small businesses are looking toward the future and planning what comes next. Whether you’re working to make up lost profits or aiming for growth, a point of sale (POS) system can help you reach your goals. Continue reading to learn how …
As Shoppers Return, Focus on Experience
The pandemic turned all of us into online shoppers, whether that’s our preferred way of shopping or not. Many people like shopping in person, and, as vaccines become more readily available, are eager to get back to their favorite stores. But COVID restrictions are still in effect in many parts of …
Three Tips to Minimize Risk of Data Breaches
Data breaches have grown increasingly common among retail stores, not only exposing sensitive customer data, but harming the store or brand’s public image and reputation. A data breach can be very costly for all parties involved, which is why it’s vital to take all necessary precautions against …
How POS Data Can Improve Digital Marketing
When doing digital marketing, it’s easy to get caught up in likes, retweets and subscriptions. All of those are important to some degree, but for retailers, the ultimate goal of digital marketing is simple: to sell more products and increase overall revenue. By integrating marketing efforts with …
6 Lessons From 2020 for Retail Success in 2021
After a tumultuous year, retail store owners and managers are beginning 2021 with some degree of clarity on what the year will hold. Hopefully, retail will look more like it did pre-pandemic, but it’s likely that current conditions – capacity limits, mask requirements, and customer hesitation – will …
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